A landing page to share the mission of Trailfunds to trail orgs and users

Company
Trailfunds

My Role
UX Designer

Project Type
Landing Page + Mobile App

Team
Me, 2 Devs, 2 Admin

Tools
Figma

Year
2025

Company Background

Trailfunds makes it easy for trail users to discover ongoing maintenance projects as they explore trails.

They bridge the gap between trail orgs in need of donations and trail users eager to support projects on trail they love.

Project Overview

The team wanted a beautiful landing page for marketing purposes.

A mobile app is also in the works and will be updated here as soon as possible.

My Role

In my role as a UX Designer, I created a high-fidelity mockup of a mobile-responsive landing page that effectively positions Trailfunds and shows its offering.

I am also leading the UX design of the mobile app coming soon.

Key Skills - Landing Page

  • Branding (color & typography)

  • Mobile-responsive landing page design

Mobile App Live Status

Currently for the mobile app I’m leading the creation of:

  • User flows - onboarding, donating, managing trailheads and projects, subscriptions

  • Dashboard design - a homebase for users to view donations given and received

  • MVP prototype - going to be used for investor presentations

  • Illustrations & animations - using tools like Adobe Illustrator and Jitter to create engaging visuals and animations

Design

I created our color palette in earth tones, included imagery of trails and trail users, and used organic shapes and backgrounds. There is a video of the app in action as well.

View My Next Project

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